Onitsuka Tiger, the famous japanese sneakers' brand has launched a new worldwide campaign celebrating its 60th anniversary.
Based on the legendary chinese Zodiac Race, this campaign is including a one metre-long sneaker diorama, an animation, print ads, online and in-store executions. The claim is so eye-catching you should pay attention on its own : Made of Japan (vs. made in Japan).
So nice !
[continue reading...] for print ads and making of